photo of Kate Carlson the Founder and Creative Lead at Design Shop MPLS

Meet Kate: Creative Lead at Design Shop MPLS

pink organic shape with a red floral illustration overlay

From an early age, art has always captivated me. With a mother who is a fine artist and a father in the print industry, it’s safe to say creativity runs deep in my veins. But it’s not just the technical skill of design that I find thrilling - it’s the emotional connection that comes with it. I love the challenge of bringing visual and emotional elements together to create a powerful brand experience, an installation, or a collection of print pieces that truly resonate with people.

Whether it’s brainstorming new ideas or bringing existing ones to life, I’m in it for the long haul. I thrive on having my hands in every part of the process - from the initial conceptualizing to the final execution. It’s all about ensuring that the end result is everything you imagined and more.

As a creative partner, I specialize in helping like-minded business owners - bring their business dreams to life. Together, we’ll figure out how to showcase your brand in the best possible light, so you can stand out and make an impact in the world.

graphic design mood board for a brand identity
Kate Carlson in a office setting working on her lap top
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Expertise

With over a decade of experience in the agency world, I have learned the ins and outs of design from step A to step Z. I have a deep passion for the conceptual and branding aspects of design, as well as the human interactions, experiences, and shopping patterns that influence it all. My work spans a diverse range of projects, from restaurant branding + interiors to brand identity + extensions, food packaging, and even pop up installations.

You deserve a design partner that can help push your vision to fruition!

When I decided to expand my family and have babies, I knew that I could continue to bring my expertise to the design world as a solopreneur. For over 5 years now, I have been running my own design business, building on a foundation of over 15 years of freelance experience.

I specialize in:

Brand Strategy

It involves creating a personality, audience, and value proposition for the brand, and making sure everything about the brand - from its messaging to its visuals and marketing tactics - all work together. 

Brand Identity

Together, we’ll create a Brand Identity that is unique, memorable, and truly reflects the spirit of your brand. From conceptualizing to execution we take great care in creating a brand that looks and feels as unique as you.

Website Design + Development

We believe in the importance of a strong online presence. We offer a range of services to help you achieve just that, including website consultations, design, and development. We specialize in Squarespace.

Collateral Material

A strong brand is more than just a logo - it’s about creating a consistent, memorable experience across every touch point. That’s why we offer custom collateral design packages that cover all the bases, what ever items best suit your needs.

Campaigns

Campaigns are a great way to stir up some excitement around your brand, new offering or seasonal products. From email campaigns to marketing ads, we’ll develop a concept and help execute it in all aspects.

Environmental Design

We help create stunning physical designs that capture the essence of your brand. Whether were helping build out and designing a restaurant, office space or Trade Show experience we’ll be there to assist in any way.

My ultimate goal is to empower you and your business, making your dreams a reality through impactful and authentic brand creation.


You're ready, let's do this!

You're ready, let's do this!

photoshoot of a collection of candle packaging that Design Shop MPLS designed

Let’s bring your vision to life together!