WHERE VISION MEETS REALITY.I create complete brand experiences for restaurants, lifestyle brands, and products that deserve to be felt—not just seen.
You work directly with me through every phase—strategy, design, and execution. No team handoffs. No diluted vision. Just a cohesive brand experience built by someone who's invested in getting it right.
WHAT I DOBrand Strategy & Identity
Naming · Brand Foundation · Visual Identity · Messaging · Guidelines
Built for restaurants, food businesses, product companies, and entrepreneurs ready to define who they are and own it. We start with discovery — understanding your audience, competitors, and vision — before a single logo is sketched. The result is a brand foundation that drives every decision from launch day forward.
Packaging & Collateral
Packaging Development · Packaging Systems · Marketing Materials · Business Systems · Presentation Design · Swag
From CPG packaging systems and food and beverage labels to beauty products, candles, influencer mailers, and branded swag — designed to turn heads on shelves and screens alike. Every piece is built to work cohesively within your broader brand system, not just look good in isolation.
Environmental Design
Interior Moodboards · Space Planning · Interior Design · Wayfinding · Signage · Mural Design · Styling
Brands don't just live on screens — they live in spaces. From restaurant interiors and storefront signage to trade show displays, murals, and wayfinding systems, Design Shop MPLS brings your brand into the physical world with the same intention and craft as every other touchpoint.
Digital
Squarespace Website Design & Development · Social Templates
Custom Squarespace websites designed and developed to reflect your brand accurately and convert visitors into clients. From simple portfolio sites to full e-commerce builds, every site is built to look as good as your brand deserves — and easy enough for you to manage yourself going forward.
Whether you’re starting from scratch or ready for a full brand refresh, I offer a range of packages designed to meet you where you are.
Each one blends strategy, design, and clarity so your brand not only looks stunning but works hard for your business.
Mini Brand Identity Kit
-
Branding :
Primary + Secondary Logo
Logo Color Palette
Typography Pairings
-
5-7 days
Following our brand consultation, I'll spend a week developing your logo, colors and type pairings. After Logo presentation we’ll do one round of tweaks. Then I will package up your files and send them your way! You’ll have a professional logo and brand kit to DIY the rest of your materials.
-
$1,800
Design Intensive
-
Choose One of these Offers:
Branding :Primary + Secondary Logo
Logo Color Palette
Typography Pairings
Multiple Patterns or Custom Illustrations
Page of Refined Call-to-Actions/Brand Messaging
Collateral Build out :
Sales PDF’s/Brochures
Package Extensions
Marketing Materials
Company Swag
Event Marketing, Wayfinding & Displays
Simple Website :
Simple Squarespace site
Design of 4-5 pages
Basic SEO included
Packaging Concept :
Dieline Creation
Concept
SKU Mapping
System
-
2-4 Weeks
Following our brand consultation, I'll spend week 1-2 developing your designs and presenting them. During the next week, we'll make any necessary edits and refinements. By the end of the project, you’ll have a well rounded brand with everything you need to thrive!
-
$6,500
Brand Essentials Bundle
-
Brand Strategy Deck
Mood Boards + Creative Direction
Logo Concept with practical Applications + 2 Revisions
Logo Family
Color Palette
Typography Pairings & Hierarchy
Brand Patterns &/or Graphic Elements
Brand Messaging + Tone of Voice
In-depth Brand Style Guide
-
4-6 weeks
-
This well rounded starter package starts at $12,000
Split in to 2 payments
Complete Brand Ignition
-
Brand Essentials Bundle Plus
Supportive Brand Assets
Website Design + Development
Social Media Skinning
Business Suite or Sales Tool
-
This bundle can take anywhere from 8-12 weeks
-
This inclusive package starts at $20,000+
Split in to 2-4 payments
Ongoing Support
Monthly Retainer
$625-$2,500 | 5-20 Hours per month
Website updates, Collateral updates, Social Posts, Photography of New Product, etc.
Monthly Deliverable Retainer
$500-$1,200
Deliverables unique to each client, ex: Product Labels, Presentations, Campaigns, etc.
Discover: Free consultation. Research. Strategy. Visual direction.
Design: Concepts. Refinements. Finalization.
Deliver: Application across all touchpoints. Files. Training. Launch support.
Discover: Free consultation. Research. Strategy. Visual direction. Design: Concepts. Refinements. Finalization. Deliver: Application across all touchpoints. Files. Training. Launch support.
FAQs
-
I'll send a proposal with timeline and pricing. If it's a fit, you pay a deposit to secure your spot and we're off.
-
I specialize in Squarespace, I have found it is the easiest platform to pass off to clients that regularly update their site and add content on their own. It is very user friendly and we provide training sessions to ensure you have the tools you need to manage your site going forward.
-
For Social Media templates I will create them in Canva or Adobe Express. The tool allows the everyday person to control their design assets and take control of their presence online.
For Presentations and word documents I use google drive.
-
Upon completion of our project I will provide all final files in multiple formats best used in both print and digital as well as the native, editable, Adobe files.
-
50% deposit to start, 50% upon completion. For projects scheduled 90+ days out, we split into three payments.
-
Consultation calls happen within days. Project timeline depends on scope and my current schedule—we'll lock it in during the proposal phase.
-
Absolutely. While Design Shop MPLS is based in Minneapolis, MN, I work with restaurants, product companies, and entrepreneurs across the country. Most of the process happens remotely — discovery calls, digital presentations, and collaborative feedback rounds — with no drop in quality or attention. If you're outside the Twin Cities, you're still very much welcome here.
-
When you hire Design Shop MPLS you get me — Kate Carlson — on every single aspect of your project, start to finish. No junior designers, no account managers playing telephone, no diluted vision. Just one experienced creative partner who's deeply invested in your outcome. That's something a traditional agency simply can't offer.
-
My sweet spot is restaurants, food and beverage brands, CPG companies, beauty brands, and lifestyle product companies — businesses where design has a direct, tangible impact on how customers feel and buy. That said I've worked with everyone from city governments to woodworkers to real estate developers. If you have a brand that needs to connect with people, we should talk.
-
Yes — and that's one of the things that makes Design Shop MPLS genuinely unique. Most designers hand you off to a web developer or an interior designer mid-project. I offer brand identity, website design and development, and interior and environmental design all under one roof. Your brand stays cohesive from the logo to the walls to the screen — because the same creative eye touched all of it.
-
If you're launching something new, rebranding an existing business, or simply tired of your brand not reflecting the quality of what you do — you're ready. The best time to invest in your brand is before you launch. The second best time is right now.