Build a brand that's built to last with the Brand Essentials Bundle.
Built for established businesses, growing companies, and organizations that need strategy and brand foundation before the design work begins. Whether you're launching something new, rebranding with intention, or finally giving your business the identity it deserves — this package starts with the thinking.
We'll define your positioning, clarify your audience, develop your creative direction, and build a complete brand identity system with guidelines your whole team can use. Based in Minneapolis, MN and working with clients nationwide.
My Process
Discovery and Strategy:
Initial meeting to understand your vision, goals, and preferences.
Research and analysis to identify brand opportunities and challenges.
Development of a comprehensive brand strategy deck.
Creative Concept Development:
Creation of Creative Direction presentation including Brand Foundation, Strategy and Creative Mood Boards for your review.
Refinement of the chosen direction based on your input.
Logo Design:
Creative exploration of logo concepts for your review.
Incorporation of your feedback and up to 2 rounds of revisions.
Brand Identity Design:
Finalization of primary logo, secondary logo, logo mark, and color palette.
Selection of typography and creation of brand elements.
Brand Messaging and Tone of Voice:
Development of brand voice, tone, and key messaging.
Creation of a brand style guide.
Finalization and Delivery:
Integration of any remaining feedback and revisions.
Compilation of all deliverables into a comprehensive brand essentials package.
The Nitty Gritty
Investment:
This well rounded starter package starts at $12,000 (Split into 2 payments)
Timeline:
Week 1-2: Discovery and Strategy
Week 3: Logo Development
Week 4: Brand Identity
Week 5: Brand Elements & Messaging
Week 6: Brand Refinement & Delivery
You’ll find a break out of the detailed timeline below.
Client Deliverables + Deadlines:
Please provide the following by the specified deadlines to ensure a smooth collaboration:
Initial vision, goals, and preferences: Prior to or during the initial meeting.
Feedback on mood boards: End of Day 10.
Feedback on logo concepts: End of Day 14.
Approval of final brand essentials package: End of Day 26.
Communication:
We value clear and open communication throughout the project. Feel free to reach out with any questions or concerns at any stage. kate@designshopmpls.com
Brand Essentials Bundle Project Calendar
| Week | Monday | Tuesday | Wednesday | Thursday | Friday |
|---|---|---|---|---|---|
| Week 1 | Initial Meeting | Research and Analysis | Strategy Development | Mood Board Development | Creative Direction Development |
| Week 2 | Brand Foundation and Creative Direction Presentation | (Client Feedback) | Logo Development | Logo Development | Logo Development |
| Week 3 | Logo Development | Logo Development | Logo Development | Logo Presentation | (Client Feedback) |
| Week 4 | Logo Refinements | Logo Refinements, Color Palette, Typography System | Cont. | Presentation | (Client Feedback) |
| Week 5 | Refinements; Brand Elements and Messaging Development | Cont. | Cont. | Brand Guidelines | Cont. |
| Week 6 | Presentation | (Client Feedback) | Final Revisions (Approval) |
Package Up Brand | Brand Delivery (Final Payment) |
Next Steps
1. Homework: Please fill out my questionnaire so we can collect your thoughts and I can gain insight into your business and vision.
2. Discovery Call/Zoom Meeting: Schedule a meeting to discuss your brand vision, project scope and overall goals.
3. Proposal, Contract and Down Deposit: Once I understand the overall scope of your project, I will provide you with a proposal outlining the project details, when accepted you’ll be required to pay a 50% down deposit. I will then send over a simple contract to sign and we will schedule your project in our calendar!
4. Kick Off Call/Zoom: When it's time to start your project, we'll schedule a meeting to revisit the details, answer any last-minute questions you may have, address any remaining questions on our end, and then get started!
Let's do this!
