Build your brand with our Brand Essentials Bundle.
This package is tailored for business owners seeking a distinct brand identity. Whether starting anew or revitalizing, we'll craft a tailored personality, define your audience, and create a clear creative direction along with a cohesive brand toolkit for easy implementation.
My Process
Discovery and Strategy:
Initial meeting to understand your vision, goals, and preferences.
Research and analysis to identify brand opportunities and challenges.
Development of a comprehensive brand strategy deck.
Creative Concept Development:
Creation of Creative Direction presentation including Brand Foundation, Strategy and Creative Mood Boards for your review.
Refinement of the chosen direction based on your input.
Logo Design:
Creative exploration of logo concepts for your review.
Incorporation of your feedback and up to 2 rounds of revisions.
Brand Identity Design:
Finalization of primary logo, secondary logo, logo mark, and color palette.
Selection of typography and creation of brand elements.
Brand Messaging and Tone of Voice:
Development of brand voice, tone, and key messaging.
Creation of a brand style guide.
Finalization and Delivery:
Integration of any remaining feedback and revisions.
Compilation of all deliverables into a comprehensive brand essentials package.
The Nitty Gritty
Investment:
This well rounded starter package starts at $7,000 (Split in to 2 payments)
Timeline:
Week 1-2: Discovery and Strategy
Week 3: Logo Development
Week 4: Brand Identity
Week 5: Brand Elements & Messaging
Week 6: Brand Refinement & Delivery
You’ll find a break out of the detailed timeline below.
Client Deliverables + Deadlines:
Please provide the following by the specified deadlines to ensure a smooth collaboration:
Initial vision, goals, and preferences: Prior to or during the initial meeting.
Feedback on mood boards: End of Day 10.
Feedback on logo concepts: End of Day 14.
Approval of final brand essentials package: End of Day 26.
Communication:
We value clear and open communication throughout the project. Feel free to reach out with any questions or concerns at any stage. kate@designshopmpls.com
Brand Essentials Bundle Project Calendar
| Week | Monday | Tuesday | Wednesday | Thursday | Friday |
|---|---|---|---|---|---|
| Week 1 | Initial Meeting | Research and Analysis | Strategy Development | Mood Board Development | Creative Direction Development |
| Week 2 | Brand Foundation and Creative Direction Presentation | (Client Feedback) | Logo Development | Logo Development | Logo Development |
| Week 3 | Logo Development | Logo Development | Logo Development | Logo Presentation | (Client Feedback) |
| Week 4 | Logo Refinements | Logo Refinements, Color Palette, Typography System | Cont. | Presentation | (Client Feedback) |
| Week 5 | Refinements; Brand Elements and Messaging Development | Cont. | Cont. | Brand Guidelines | Cont. |
| Week 6 | Presentation | (Client Feedback) | Final Revisions (Approval) |
Package Up Brand | Brand Delivery (Final Payment) |
Next Steps
1. Homework: Please fill out my questionnaire so we can collect your thoughts and I can gain insight into your business and vision.
2. Discovery Call/Zoom Meeting: Schedule a meeting to discuss your brand vision, project scope and overall goals.
3. Proposal, Contract and Down Deposit: Once I understand the overall scope of your project, I will provide you with a proposal outlining the project details, when accepted you’ll be required to pay a 50% down deposit. I will then send over a simple contract to sign and we will schedule your project in our calendar!
4. Kick Off Call/Zoom: When it's time to start your project, we'll schedule a meeting to revisit the details, answer any last-minute questions you may have, address any remaining questions on our end, and then get started!
