Busy Bees Candle Co. makes handmade 100% pure beeswax candles from their California family farm. Slow burning, smokeless, and cultivated with a mission to help save the bees—every candle supports the regrowth of bee colonies.
I originally branded this company, and when the new owner took over, she wanted a refresh that felt more apothecary-inspired—think Anthropologie meets natural luxury. The kind of candles you collect, not just burn.
The rebrand centered on custom watercolor illustrations of California native wildflowers, a sun-faded palette that nods to the coastal vibe, and organic textures that create depth. The result is relaxed, refined, and worthy of being displayed on a shelf long after it's burned down.
KATE CARLSON
+ Brand Identity
+ Packaging Design
+ Dieline Creator
+ Collateral Design
ALISHA JENSEN
+ Candle Maker
+ Copy Writing
Brand Identity Refresh
Packaging System
Luxury Packaging
“Many of our customers both retail and wholesale comment on how beautiful our packaging is. Brand recognition and beautiful packaging that enhances our already beautiful product was the goal.”
— Alisha Jensen