Mill Valley Market is the casual, to-go sister concept of Mill Valley Kitchen — a beloved sit-down restaurant on the corner of Excelsior and France in St. Louis Park. The Market lives in the chalet at Theodore Wirth Park Trailhead, serving fresh, healthy food built for the active, health-conscious crowd that calls that trail home.
Building from the original Mill Valley Kitchen brand created by Haberman, I developed a fresh identity for the Market that could stand on its own while honoring the family connection. The work included brand identity, custom illustrations, collateral design, and interior graphics — everything needed to make the space feel intentional and alive from day one.
KATE CARLSON
+ Brand Identity
+ Collateral Design
+ Illustration
+ Interior Graphics
ABBY RAKUN
+ Copy Writer
+ Content Creator
“The focus is fresh, feel-good food. We’ve got nothing to hide - when it comes to nutrition facts, we operate with total transparency.”
ENVIRONMENTAL DESIGN
"Branding and marketing are often the first interaction people have with your business — Kate creates original, quality content that ensures it's a great one. She's insightful, receptive, and genuinely good people."
— Abby & Mike Rakun, Northern Hospitality & Co