Brand Foundation | Brand Identity | Brand System | Collateral

Rebranding a city isn’t something you do every day—and this one came with the full experience: a live City Council presentation, streamed to the community, and a fresh identity that helped residents see themselves in a new way.

The new logo centers on a custom mark—a rising sun over cultivated land—symbolizing vitality, connection, and forward momentum. Bold, geometric typography brings clarity and strength, while a nostalgic script tagline, “Connect. Explore. Thrive.” adds energy and a touch of Midwest charm.

We began with a full brand audit and competitive review, digging into Rogers’ values, history, and vision for growth. The result is a well-rounded brand designed to work at any scale—from city signage to department extensions to digital touchpoints—reflecting a place that’s proud of where it’s been and ready for what’s next.