A little bit bold, a little bit bratty, and a whole lot of flavor—The Naughty Döner brings the attitude and authenticity of German-style döner kebab to the Twin Cities. As a sister spot to Spicy Feta and Ariana’s, this concept was born from Chef + Co-Founder’s Yamah Sadozai and Chris Amundson’s mission to serve up the kind of döner you’d find on the streets of Berlin—no compromises, no Midwest watering-down.

For the brand, I took inspiration from the no-frills direct energy the Founders bring to the table and cranked up the personality. Enter: a mischievous, döner-mascot with just the right amount of swagger. This playful, punchy identity serves up endless opportunities for fun—from bold packaging to cheeky merch—ensuring The Naughty Döner stays as unforgettable as its stacked, sauce-dripping sandwiches.