RESTAURANT & HOSPITALITY BRANDING
Your restaurant deserves a brand as good as your food.
From logo to menu to interior to Instagram — we build complete, cohesive brands that make guests feel something before they even walk through the door.
Social Templates
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Branding
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Packaging Design
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Interior Concepts
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Signage & Wayfinding
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Website
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Menu Design
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Social Templates ✳︎ Branding ✳︎ Packaging Design ✳︎ Interior Concepts ✳︎ Signage & Wayfinding ✳︎ Website ✳︎ Menu Design ✳︎
Branding is one of the smartest early investments you'll make.
Most restaurants budget $300K–$1M+ to open their doors. The brands that stand out don't treat design as an afterthought — they build it in from day one.
A cohesive visual identity shapes how guests perceive your price point, your quality, and whether they come back. Design Shop MPLS builds restaurant brands that earn their keep.
23%
Average revenue lift from consistent brand presentation
Lucidpress / Marq study$5K–$20K
Typical boutique agency range for a full restaurant brand identity
FoodShot AI, 20264 Spots
Left
10–20%
Of projected revenue new restaurants should budget for branding & marketing
Industry benchmark94%
Of diners research online before their very first visit
Industry data
Staff Uniforms & Merch
Staff uniform concepts plus a full merch line — tee, hat, tote, sticker, packaging. Design files delivered, print-ready for your vendors.
WHATS POSSIBLEEvery touchpoint your restaurant needs to look the part
Packages are customized — pick a tier, and we dial in exactly what fits your concept.
Menu Design
Dine-in menus, QR menus, specials boards, and seasonal inserts that feel like part of the experience.
Launch Posts
Fully designed, ready-to-publish social posts for your opening week — graphics, captions, and a posting schedule, all done for you.
Packaging & Collateral
To-go packaging, gift cards, coasters, table tents, merch concepts — all the details that make you look intentional.
Logo & Brand Identity
Dine-in menus, QR menus, specials boards, and seasonal inserts that feel like part of the experience.
Interior Visual Direction
Color story, mood board, material palette, and space planning so your dining room feels like a true extension of your brand identity.
FF&E Curation Spec Sheet
A curated sourcing guide — furniture, lighting, art, accessories — with direct links, quantities, and dimensions. You place the orders, we do the taste.
Website Design
A Squarespace site with your menu, story, reservations, and contact — designed to convert browsers into guests.
Custom Illustration
Hand-crafted illustrations — ingredients, mascots, maps, patterns — that give your brand the personality guests remember.
THE PACKAGESThree ways to work together
Every package is customized to your concept. No hidden extras, no confusion — just the right investment for where you are right now.
TIER 01 — THE FAST STARTRestaurant Design Intensive
Fast, focused, and deeply custom.
$6,500 | Delivered in 4 weeks
WHAT'S INCLUDED:✓ Logo system (primary, secondary + logomark)
✓ Color palette & typography
✓ Menu design (dine-in + digital)
✓ Custom pattern or illustration
✓ One collateral piece of your choice
✓ Brand style guide
✓ All final files packaged and delivered✓Logo system (primary, secondary + logomark)
Best for: restaurants opening soon who need brand foundations fast, or concepts refreshing one focused area of their identity.
50% deposit to begin · Balance on delivery
+ Website add-on available:
Full Squarespace site for +$4,500
Popular
TIER 02 — THE FULL FOUNDATIONRestaurant Brand Essentials
Everything you need to open with confidence.
$14,000 | Split into 2 payments · 6–8 week timeline
WHAT'S INCLUDED:✓ Brand strategy & creative direction
✓ Full logo system + logomark
✓ Color palette, type system & brand elements
✓ Full menu design suite (dine-in, to-go, digital)
✓ Custom illustration or pattern
✓ Interior mood board & color direction
✓ Staff uniform concept
✓ Full merch line design (tee, hat, tote, sticker)
✓ Brand voice & key messaging
✓ Brand style guide
✓ 6 fully designed launch posts with captions
✓ All final files packaged and delivered
Best for: new restaurants and serious rebrands that want a complete, cohesive identity covering every guest touchpoint from day one.
TIER 03 — THE WHITE GLOVERestaurant Complete Brand Ignition
Brand, space, website, and launch. All of it.
$35,000 | Split into 3 payments · 10–14 week timeline
WHAT THIS WOULD COST BUYING SEPARATELYFull brand strategy & identity $12,000
Menu design suite $2,000
Website (Squarespace, 5–6 pages) $6,000
Interior visual direction + space plan $6,000
FF&E curation spec sheet $3,500
Merch line + uniform concept $2,500
To-go packaging design $2,000
12 launch posts $2,500
Interior styling & install day $3,500
Total separately$40,000+
Your package price$35,00
WHAT THIS WOULD COST BUYING SEPARATELY✓ Everything in Brand Essentials, plus:
✓ Full Squarespace website (5–6 pages + SEO)
✓ Online menu integration + reservation setup
✓ Interior visual direction + space planning
✓ FF&E curation spec sheet (furniture, lighting, art, accessories with links + quantities)
✓ To-go packaging design
✓ Full merch line (tee, hat, tote, sticker + packaging)
✓ Comprehensive brand guidelines document
✓ 12 fully designed launch posts + 2-week posting schedule
✓ Launch styling day — we show up, style, and photograph your space
✓ Full offboarding + file handoff session
Best for: restaurants ready to open with everything handled — brand, digital presence, interior, merch, and a styled, photo shoot ready space on launch day.
Staff Uniforms & Merch
Starting at $2,000
Staff uniform concepts plus a full merch line — tee, hat, tote, sticker. Design files delivered, print-ready for your vendors.
WHATS POSSIBLEEvery touchpoint your restaurant needs to look the part
Packages are customized — pick a tier, and we dial in exactly what fits your concept.
Menu Design
Starting at $1,200
Dine-in menus, QR menus, specials boards, and seasonal inserts that feel like part of the experience.
Launch Posts
Starting at $1,200
Fully designed, ready-to-publish social posts for your opening week — graphics, captions, and a posting schedule, all done for you.
Seasonal Campaign
Starting at $1,200
Promotional materials for a holiday push, new menu launch, or event — print, digital, and social ready.
Brand Refresh
Starting at $2,500
Evolve your existing logo and palette without starting from scratch. For restaurants that have grown past their original look.
Interior Visual Direction
Starting at $2,000
Color story, mood board, material palette, and space planning so your dining room feels like a true extension of your brand identity.
FF&E Curation Spec Sheet
Starting at $2,500
A curated sourcing guide — furniture, lighting, art, accessories — with direct links, quantities, and dimensions. You place the orders, we do the taste.
Website Design
Starting at $6,000
A Squarespace site with your menu, story, reservations, and contact — designed to convert browsers into guests.
Interior Styling + Install Day
Starting at $3,500
We show up before opening day to style, arrange, and photograph your space so your launch looks as good as it feels.
2025
New York
The Atlast Project →
“Communication was top-notch and the final outcome was even better than we imagined. A great experience all around.”
Former CustomerGet In Touch
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