CANNABIS & DISPENSARY BRANDING
Your dispensary deserves a brand as considered as what's on your shelves.
From logo to packaging to interior to Instagram — we build complete, cohesive brands that make customers feel at home before they even walk through the door.
Social Templates
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Branding
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Packaging Design
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Interior Concepts
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Signage & Wayfinding
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Website
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Menu Boards
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Merch
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Social Templates ✳︎ Branding ✳︎ Packaging Design ✳︎ Interior Concepts ✳︎ Signage & Wayfinding ✳︎ Website ✳︎ Menu Boards ✳︎ Merch ✳︎
Branding is one of the smartest early investments you'll make.
Most dispensaries spend $500K–$2M+ to open their doors. The ones that build lasting loyalty don't treat design as an afterthought — they build it in from day one.
A cohesive visual identity shapes how customers perceive your quality, your values, and whether they come back. Design Shop MPLS builds dispensary brands that earn their keep — and feel nothing like every other shop on the block.
3.5×
Annual spend from loyalty members vs. one-time buyers
Flowhub, 2026
57%
Won't return to a dispensary after an inconsistent brand experience
mg Magazine / Cova Software, 2026
86%
Of cannabis customers say they'd be loyal to a dispensary that offers a personalized experience
Sweed Cannabis Shopper Report, 2025
$33.8B
U.S. legal cannabis retail sales in 2025 — and growing to $60B by 2030
Cannabis Promotions / MJBiz, 2026
Staff Uniforms & Merch
Staff uniform concepts plus a full merch line — tee, hat, tote, sticker, packaging. Design files delivered, print-ready for your vendors.
WHATS POSSIBLEEvery touchpoint your dispensary needs to look the part
Packages are customized — pick a tier, and we dial in exactly what fits your concept.
Menu Boards & Product Displays
Digital menus, printed strain cards, rotating specials boards, and budtender reference guides that feel like part of the experience — not an afterthought.
Launch Posts
Fully designed, ready-to-publish social posts for your opening week — graphics, captions, and a posting schedule, all done for you.
Packaging & Collateral
Exit bags, tins, jars, label systems, gift cards, loyalty punch cards, rolling trays, tote bags — all the details that make you look intentional.
Logo & Brand Identity
A full visual system built from your concept up — mark, wordmark, color, type, and the brand elements that carry across every surface.
Interior Visual Direction
Color story, mood board, material palette, and space planning so your dining room feels like a true extension of your brand identity.
FF&E Curation Spec Sheet
A curated sourcing guide — furniture, lighting, art, accessories — with direct links, quantities, and dimensions. You place the orders, we do the taste.
Website Design
A Squarespace site with your menu integration, your story, age-gate, and contact — designed to convert curious browsers into regulars.
Custom Illustration
Hand-crafted illustrations — botanicals, maps, mascots, patterns — that give your brand the personality customers remember and want to wear.
THE PACKAGESThree ways to work together
Every package is customized to your concept. No hidden extras, no confusion — just the right investment for where you are right now.
THE FOUNDATION
Dispensary Brand Design Intensive
$6,500 | Delivered in 4 weeks
WHAT'S INCLUDED:
✓ Logo suite (primary, secondary + logomark)
✓ Color palette & typography
✓ Custom pattern or illustration
✓ Brand messaging & storytelling
✓ Visual systems
✓ Brand guidelines + full file delivery
+ ADD ON
Full Website Squarespace site for +$4,500
THE VISION
Procurement + Install & Styling
$12,000 | Split into 2 payments · 8-12 week timeline
This is what pulls the brand into the physical space and gives your architect a clear creative brief to build from. The water tower view, the history wall, the hardware store bones — all translated into a design language your build team can actually use.
✓ Interior concept moodboard (window view, history wall, hardware store reference)
✓ Exterior moodboard + storefront direction
✓ Space planning input + brand-to-architecture translation document
✓ Feature wall concept
✓ Signage design + wayfinding + in-store displays
✓ Interior design direction document for trades partners
Most
Popular
THE VISION
Environmental Design
$12,000 | Split into 2 payments · 8-12 week timeline
This is what pulls the brand into the physical space and gives your architect a clear creative brief to build from. The water tower view, the history wall, the hardware store bones — all translated into a design language your build team can actually use.
✓ Interior concept moodboard (window view, history wall, hardware store reference)
✓ Exterior moodboard + storefront direction
✓ Space planning input + brand-to-architecture translation document
✓ Feature wall concept
✓ Signage design + wayfinding + in-store displays
✓ Interior design direction document for trades partners
TIER 03 — THE WHITE GLOVE
BRAND, SPACE, WEBSITE, AND LAUNCH. ALL OF IT.
Restaurant Complete Brand Ignition
$35,000 | Split into 3 payments · 10–14 week timeline
WHAT THIS WOULD COST BUYING SEPARATELYFull brand strategy & identity $12,000
Menu design suite $2,000
Website (Squarespace, 5–6 pages) $6,000
Interior visual direction + space plan $6,000
FF&E curation spec sheet $3,500
Merch line + uniform concept $2,500
To-go packaging design $2,000
12 launch posts $2,500
Interior styling & install day $3,500
Total separately$40,000+
WHAT THIS WOULD COST BUYING AS A BUNDLE✓ Everything in Brand Essentials, plus:
✓ Full Squarespace website (4-5 pages + simple SEO)
✓ Online menu integration + reservation setup
✓ Interior visual direction + space planning
✓ FF&E curation spec sheet (furniture, lighting, art, accessories with links + quantities)
✓ To-go packaging design
✓ Full merch line (tee, hat, tote, sticker + packaging)
✓ Comprehensive brand guidelines document
✓ 12 fully designed launch posts + 2-week posting schedule
✓ Pre-Launch styling day — we show up, style, and photograph your space
✓ Full offboarding + file handoff session
Your package price$35,00
Best for: restaurants ready to open with everything handled — brand, digital presence, interior, merch, and a styled, photo shoot ready space on launch day.
Staff Uniforms & Merch
Starting at $2,000
Staff uniform concepts plus a full merch line — tee, hat, tote, sticker. Design files delivered, print-ready for your vendors.
A LA CARTEAlready have a brand?
Add exactly what you're missing.
Standalone services for existing restaurants who need one focused piece of work — or bolt-ons to any package above. Every deliverable is fully custom, never templated.
Menu Design
Starting at $1,200
Dine-in menus, QR menus, specials boards, and seasonal inserts that feel like part of the experience.
Launch Posts
Starting at $1,200
Fully designed, ready-to-publish social posts for your opening week — graphics, captions, and a posting schedule, all done for you.
Not sure what you need? Let's talk it through. There's no pressure — just a conversation.
Seasonal Campaign
Starting at $1,200
Promotional materials for a holiday push, new menu launch, or event — print, digital, and social ready.
Brand Refresh
Starting at $2,500
Evolve your existing logo and palette without starting from scratch. For restaurants that have grown past their original look.
Interior Visual Direction
Starting at $2,000
Color story, mood board, material palette, and space planning so your dining room feels like a true extension of your brand identity.
FF&E Curation Spec Sheet
Starting at $2,500
A curated sourcing guide — furniture, lighting, art, accessories — with direct links, quantities, and dimensions. You place the orders, we do the taste.
Website Design
Starting at $6,000
A Squarespace site with your menu, story, reservations, and contact — designed to convert browsers into guests.
Interior Styling + Install Day
Starting at $3,500
We show up before opening day to style, arrange, and photograph your space so your launch looks as good as it feels.
logo design
visual identity
menu design
product packaging
interior planning, design & styling
billboard marketing
zamboni wrap
branded swag
Minneapolis
Mill Valley →
“Branding and marketing are often the first interaction people have with your business — Kate creates original, quality content that ensures it's a great one.
She's insightful, receptive, and genuinely good people."
Abby & Mike Rakun
Get In Touch
If you're interested in working with us, complete the form with a few details about your project. We'll review your message and get back to you within 48 hours.