Your dispensary deserves a brand as considered as what's on your shelves.
CANNABIS & DISPENSARY BRANDING
From logo to packaging to interior to Instagram — we build complete, cohesive brands that make customers feel at home before they even walk through the door.
Social Templates
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Branding
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Packaging Design
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Interior Concepts
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Signage & Wayfinding
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Website
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Menu Boards
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Merch
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Social Templates ✳︎ Branding ✳︎ Packaging Design ✳︎ Interior Concepts ✳︎ Signage & Wayfinding ✳︎ Website ✳︎ Menu Boards ✳︎ Merch ✳︎
Most dispensaries spend $500K–$2M+ to open their doors. The ones that build lasting loyalty don't treat design as an afterthought — they build it in from day one.
A cohesive visual identity shapes how customers perceive your quality, your values, and whether they come back. Design Shop MPLS builds dispensary brands that earn their keep — and feel nothing like every other shop on the block.
Branding is one of the smartest early investments you'll make.
3.5×
Annual spend from loyalty members vs. one-time buyers
Flowhub, 2026
57%
Won't return to a dispensary after an inconsistent brand experience
mg Magazine / Cova Software, 2026
86%
Of cannabis customers say they'd be loyal to a dispensary that offers a personalized experience
Sweed Cannabis Shopper Report, 2025
$33.8B
U.S. legal cannabis retail sales in 2025 — and growing to $60B by 2030
Cannabis Promotions / MJBiz, 2026
WHATS POSSIBLEEvery touchpoint your dispensary needs to look the part
Packages are customized — pick a tier, and we dial in exactly what fits your concept.
Logo & Brand Identity
A full visual system built from your concept up — mark, wordmark, color, type, and the brand elements that carry across every surface.
Menu Boards & Product Displays
Digital menus, printed strain cards, rotating specials boards, and budtender reference guides that feel like part of the experience — not an afterthought.
Staff Uniforms & Merch
Staff uniform concepts plus a full merch line — tee, hat, tote, sticker, packaging. Design files delivered, print-ready for your vendors.
Packaging & Collateral
Exit bags, tins, jars, label systems, gift cards, loyalty punch cards, rolling trays, tote bags — all the details that make you look intentional.
Launch Posts
Fully designed, ready-to-publish social posts for your opening week — graphics, captions, and a posting schedule, all done for you.
Custom Illustration
Hand-crafted illustrations — botanicals, maps, mascots, patterns — that give your brand the personality customers remember and want to wear.
Interior Visual Direction
Color story, mood board, material palette, and space planning so your dispensary feels like a true extension of your brand identity.
FF&E Curation Spec Sheet
A curated sourcing guide — furniture, lighting, art, accessories — with direct links, quantities, and dimensions. You place the orders, we do the taste.
Website Design
A Squarespace site with your menu integration, your story, age-gate, and contact — designed to convert curious browsers into regulars.
Here’s how it works.
The brand comes first. Everything else — the space, the website, the packaging, the launch — is built on top of it. Pick what you need. Leave what you don't. We'll figure it out together.
THE FOUNDATION
Dispensary Brand Design Intensive
$6,500 | Delivered in 4 weeks
Before the space is built, before the website goes live, before the swag gets printed — there's the brand. A complete identity system built around what makes your dispensary distinct — the place, the history, the feeling you want people to have the moment they encounter it.
Everything else is built on top of this. We start here so every decision that comes after has something real to pull from.
WHAT'S INCLUDED:
✓ Logo suite (primary, secondary + logomark)
✓ Brand color palette & typography system
✓ Custom pattern & illustrations
✓ Brand messaging & storytelling framework
✓ Visual systems
✓ Brand guidelines + full file delivery
YOUR DIGITAL PRESENCE
Website Design & Development
$4,000 | Delivered in 4-5 weeks
A fully custom Squarespace site built around your menu, your story, and your neighborhood. Designed to feel like the brand — and structured to turn curious browsers into regulars.
Pricing reflects a 4–5 page informational site — no e-commerce. Need a shop or more pages? Easy add, we'll talk through it.
WHAT'S INCLUDED:
✓ Custom Squarespace build (4–5 pages)
✓ Age-gate setup + menu integration
✓ URL connection, contact forms + email integrations
✓ Built search-ready — SEO foundations on every page
✓ 1-hour Squarespace training session
THE BRAND IN THEIR HANDS
Packaging Design
Starting at $2,000 | Timeline varies by scope
Your packaging is a brand touchpoint every single customer takes home. For a dispensary, it's also one of the few places your brand lives outside your four walls — on their shelf, in their bag, on their counter. It should feel as considered as everything else.
WHAT COULD BE INCLUDED:
✓ Exit bag + child-resistant packaging design
✓ Product labels (tins, jars, vials)
✓ Thoughtful label systems
✓ To-go packaging
✓ Branded collateral (gift cards, stickers, rolling trays, loyalty cards)
GETTING PEOPLE THROUGH THE DOOR
Launch Content + Collateral
$6,500 | 3–4 week timeline
Once the space is styled and photo-ready, we shoot it. Photography and short-form video built around the brand story — the content that powers your press kit, social rollout, and everything that goes out opening week.
WHAT'S INCLUDED:
✓ Photography + video shoot of finished space
✓ Shot list + creative direction
✓ 12 fully designed launch posts + 2-week posting schedule
✓ Social templates + email graphics for ongoing use
✓ Full merch line design (tees, hats, totes, patches, etc) — print-ready files delivered
THE PHYSICAL EXPERIENCE
Environmental Design
$12,000 | 8-12 week timeline
This is the document that bridges brand and architecture — so the history, the bones, and the story of your space doesn’t just live on a moodboard. It gets built in. Your architect and contractors get a clear creative language to work from, not a vague mood.
WHAT'S INCLUDED:
✓ Interior concept moodboard
✓ Exterior moodboard + storefront design
✓ Space planning input to keep flow and clientele moving and discovering
✓ Feature wall concepts
✓ Signage design + wayfinding + in-store displays
✓ Interior design direction document for trades partners
THE HUNT + THE INSTALL
Procurement, Install + Styling
TBD by space size | In collaboration with The House of Us
You handle the regulated display cases and security fixtures. We handle everything that tells the brand story — including the statement pieces that make the space feel like your dispensary the moment someone walks in.
About 30% of what makes a space feel truly ownable can't be ordered from a catalog. We source reclaimed, vintage, and one-of-a-kind pieces alongside new trade and retail finds — all selected to work together as one cohesive whole.
WHAT'S INCLUDED:
✓ Reclaimed + vintage sourcing (farms, estate sales, Midwest makers)
✓ Trade + retail sourcing for furniture, lighting, soft goods, plants, art
✓ Curated shopping list for anything you're purchasing directly — with links, quantities, and dimensions
✓ Install + opening-day styling by The House of Us
✓ Space photo-ready by content shoot date
A LA CARTEAlready have a brand?
Add exactly what you're missing.
Standalone services for existing restaurants who need one focused piece of work — or bolt-ons to any package above. Every deliverable is fully custom, never templated.
Brand Refresh
Starting at $4,000
Evolve your existing logo and palette without starting from scratch. For dispensaries that have grown past their original look.
Staff Uniforms & Merch
Starting at $2,000
Your staff and your merch are the brand out in the world. Uniform concepts and a full merch line — design files delivered print-ready for your vendors.
Strain Card + Menu Board Design
Starting at $1,200
In-store product cards, digital menu boards, and budtender reference guides that feel like part of the brand — not an afterthought.
Packaging Design
Starting at $2,000
Exit bags, product labels, tins, and jars — the brand touchpoint every customer takes home.
Launch Posts
Starting at $1,200
6 fully designed, ready-to-publish posts for your opening week — graphics, captions, and a posting schedule included.
Interior Visual Direction
Starting at $6,000
Color story, mood board, material palette, and space planning so your showroom feels like a true extension of your brand identity.
Interior Styling + Install Day
Starting at $4,000
We show up before opening day to style, arrange, and photograph your space so your launch looks as good as it feels.
Press Kit
Starting at $2,500
Everything a journalist or influencer needs to tell your story — logo files, photography, brand one-pager, key facts, and press release.
Seasonal Campaign
Starting at $1,600
Promotional materials for a holiday push, new menu launch, or event — print, digital, and social ready.
Not sure what you need? Let's talk it through. There's no pressure — just a conversation.
Minneapolis
visual identity
product packaging
trade show design
marketing material
website
branded swag
"Prior to working with Design Shop MPLS, we had a well-developed concept and a prototype, but we needed additional creative and commercial expertise to breathe life into our business.
Design Shop MPLS provided the spark we needed to be able to present our product confidently and professionally to both retailers and consumers."
— Rich Diaz, Highwater Hemp LLC
Get In Touch
If you're interested in working with us, complete the form with a few details about your project. We'll review your message and get back to you within 48 hours.