Boardroom Woodworking was ready for a rebrand. Jeff was transitioning from the corporate world to launching his career as a full-time custom woodworker, and he needed an identity that reflected both his personality and his craftsmanship. The brand had to work hard—not only as a logo but also as a mark that could be branded onto each piece of furniture he created.

To support his leap into entrepreneurship, we built a complete system: a professional identity, business collateral, website, and swag that allowed him to show up consistently across every touchpoint. From invoices and estimates to business cards and his online portfolio, the brand positioned Jeff as a reliable, talented craftsman ready to make his mark.