This one was full circle.
Years ago, I designed the original restaurant branding for this space while working at a Minneapolis agency. Fast forward — and when new owners took over with a fresh name, bold flavors, and a more expansive Mediterranean vision, they came looking for me specifically to reimagine it.
Spicy Feta needed an identity that moved well beyond traditional Greek aesthetics — something high-energy, ingredient-forward, and unapologetically bold. The brand celebrates vibrant spices, quality ingredients, and the art of the unforgettable bite.
Design Shop MPLS developed the full brand identity, custom illustration, messaging, collateral, and menu design — building a visual language as flavorful as the food itself.
KATE CARLSON
+ Brand Identity
+ Collateral Design
+ Illustrator
+ Interior Graphics
YAMAH SADOSAI
+ Chef & Co-Owner
Chris Amundson
+ Co-Owner
Animated video of the new Spicy Feta logo showing the full transition from the full emblem to a simple mark.
Illustrations of the ingredients are strong graphic elements used through out the brand. Emphasizing the rainbow of colors used in the dishes.
“Working with DSMPLS was an incredible experience—communication and flexibility were top-notch. From start to finish, I felt like the sole client, with every idea and request truly heard. The branding blew us away, giving our businesses a modern, standout presence that was immediately felt on social media. If you want your business to shine and get the best value for your investment, DSMPLS is the way to go!”
Yamah Sadosai
co-founder & chef
