This project was a full-circle moment for me. Years ago, I designed the original restaurant branding while working at an agency—fast forward, and the new owners brought me on to reimagine it under their own vision. With a fresh name, bold flavors, and a more expansive Mediterranean influence, the brand needed a new identity that moved beyond traditional Greek aesthetics. The result? A high-energy, flavor-packed brand that celebrates ingredient quality, vibrant spices, and the art of bold, unforgettable bites.
KATE CARLSON
+ Brand Identity
+ Collateral Design
+ Illustrator
+ Interior Graphics
YAMAH SADOSAI
+ Chef & Co-Owner
Chris Amundson
+ Co-Owner
Animated video of the new Spicy Feta logo showing the full transition from the full emblem to a simple mark.
Illustrations of the ingredients are strong graphic elements used through out the brand. Emphasizing the rainbow of colors used in the dishes.
“Working with DSMPLS was an incredible experience—communication and flexibility were top-notch. From start to finish, I felt like the sole client, with every idea and request truly heard. The branding blew us away, giving our businesses a modern, standout presence that was immediately felt on social media. If you want your business to shine and get the best value for your investment, DSMPLS is the way to go!”
Yamah Sadosai
co-founder & chef
