RESTAURANT & HOSPITALITY BRANDINGYour restaurant deserves a brand as good as your food.
From logo to menu to interior to Instagram — we build complete, cohesive brands that make guests feel something before they even walk through the door.
Social Templates
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Branding
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Packaging Design
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Interior Concepts
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Signage & Wayfinding
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Website
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Menu Design
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Social Templates ✳︎ Branding ✳︎ Packaging Design ✳︎ Interior Concepts ✳︎ Signage & Wayfinding ✳︎ Website ✳︎ Menu Design ✳︎
Branding is one of the smartest early investments you'll make.
Most restaurants budget $300K–$1M+ to open their doors. The brands that stand out don't treat design as an afterthought — they build it in from day one.
A cohesive visual identity shapes how guests perceive your price point, your quality, and whether they come back. Design Shop MPLS brings 15+ years of design expertise and a portfolio rooted in food and beverage — from full brand identities to interior direction for restaurants across the Twin Cities and beyond.
23%
Average revenue lift from consistent brand presentation
Lucidpress / Marq study77%
Of diners visit a restaurant's website before dining in or ordering
10–20%
Of projected revenue new restaurants should budget for branding & marketing
Industry benchmark68%
Of diners check a restaurant's social media before their first visit
WHATS POSSIBLEEvery touchpoint your restaurant needs to look the part
Packages are customized — pick a tier, and we dial in exactly what fits your concept.
Logo & Brand Identity
Primary logo, secondary logo, logomark, color palette, type system — built to last and work everywhere from signage to your app icon.
Menu Design
Dine-in menus, QR menus, specials boards, and seasonal inserts that feel like part of the experience.
Staff Uniforms & Merch
Staff uniform concepts plus a full merch line — tee, hat, tote, sticker, totes. Design files delivered, print-ready for your vendors.
Packaging & Collateral
To-go packaging, gift cards, coasters, table tents — all the details that make you look intentional.
Launch Posts
Fully designed, ready-to-publish social posts for your opening week — graphics, captions, and a posting schedule, all done for you.
Custom Illustration
Hand-crafted illustrations — ingredients, mascots, maps, patterns — that give your brand the personality guests remember.
Interior Visual Direction
Color story, mood board, material palette, and space planning so your dining room feels like a true extension of your brand identity.
Launch Styling Day
We show up. Unbox, arrange, style, and photograph your space before you open your doors — so your launch looks as good as it feels.
FF&E Curation Spec Sheet
A curated sourcing guide — furniture, lighting, art, accessories — with direct links, quantities, and dimensions. We help make the selection, you place the orders.
Website Design
A Squarespace site with your menu, story, reservations, and contact — designed to convert browsers into guests.
Three ways to work together
THE PACKAGESEvery package is customized to your concept. No hidden extras, no confusion — just the right investment for where you are right now.
TIER 01 — THE FAST START Fast, focused, and deeply custom.
Restaurant Design Intensive
$8,500 | Delivered in 4 weeks
WHAT'S INCLUDED:✓ Logo system (primary, secondary + logomark)
✓ Color palette & typography
✓ Menu design (dine-in + digital)
✓ Custom pattern or illustration
✓ One collateral piece of your choice
✓ Brand style guide
✓ All final files packaged and delivered
✓ Logo system (primary, secondary + logomark)
Best for: restaurants opening soon who need brand foundations fast, or concepts refreshing one focused area of their identity.
50% deposit to begin · Balance on delivery
+ ADD ON
Full Website Squarespace site for +$4,500
TIER 02 — THE FULL FOUNDATION
Everything you need to open with confidence.
Restaurant Brand Essentials
$16,000 | Split into 2 payments · 8 week timeline
WHAT'S INCLUDED:✓ Brand strategy & creative direction
✓ Full logo system + logomark
✓ Color palette, type system & brand elements
✓ Full menu design suite (dine-in, to-go, digital)
✓ Custom illustration or pattern
✓ Interior mood board & color direction
✓ Staff uniform concept
✓ Full merch line design (tee, hat, tote, sticker)
✓ Brand voice & key messaging
✓ Brand style guide
✓ 6 fully designed launch posts with captions
✓ All final files packaged and delivered
Best for: New restaurants and serious rebrands that want a complete, cohesive identity covering every guest touchpoint from day one.
50% deposit to begin · Balance on delivery
Most
Popular
TIER 03 — THE WHITE GLOVE
BRAND, SPACE, WEBSITE, AND LAUNCH. ALL OF IT.
Restaurant Complete Brand Ignition
$35,000 | Split into 3 payments · 12–16 week timeline
WHAT THIS WOULD COST HIRING OUT SEPARATELY*
*Based on average boutique agency rates. Actual costs vary by provider.
Full brand identity: $12,000
Menu design suite: $3,500
Website — Squarespace, 5–6 pages: $8,000
Interior visual direction + space plan: $8,000
FF&E curation spec sheet: $5,000
Merch line + uniform concept: $4,000
To-go packaging design: $3,000
12 launch posts + schedule: $3,000
Launch styling day: $4,000
Total hiring separately: $50,500+
WHAT THIS WOULD COST IF YOU BUNDLE✓ Everything in Brand Essentials, plus:
✓ Full Squarespace website (5–6 pages + SEO)
✓ Online menu integration + reservation setup
✓ Interior visual direction + space planning
✓ FF&E curation spec sheet (furniture, lighting, art, accessories with links + quantities)
✓ To-go packaging design system
✓ Full merch line (tee, hat, tote, sticker + packaging)
✓ Comprehensive brand guidelines document
✓ 12 fully designed launch posts + 2-week posting schedule
✓ Launch styling day — we show up, style, and photograph your space
✓ Full offboarding + file handoff session
Your package price $35,000
Best for: Restaurants ready to open with everything handled — brand, digital presence, interior, merch, and a styled, photo shoot ready space on launch day.
Already have a brand?
Add exactly what you're missing.
A LA CARTEAlready open and just need one thing? Or want to add something extra to your package? Pick exactly what you need — everything is custom, built specifically for your restaurant.
Brand Refresh
Starting at $3,000
Evolve your existing logo and palette without starting from scratch. For restaurants that have grown past their original look.
Menu Design
Starting at $1,500
Dine-in menus, QR menus, specials boards, and seasonal inserts that feel like part of the experience.
Staff Uniforms & Merch
Starting at $2,000
Staff uniform concepts plus a full merch line — tee, hat, tote, sticker. Design files delivered, print-ready for your vendors.
Interior Visual Direction
Starting at $6,000
Color story, mood board, material palette, and space planning so your dining room feels like a true extension of your brand identity.
FF&E Curation Spec Sheet
Starting at $3,000
A curated sourcing guide — furniture, lighting, art, accessories — with direct links, quantities, and dimensions. You place the orders, we do the taste.
Interior Styling + Install Day
Starting at $3,500
We show up before opening day to style, arrange, and photograph your space so your launch looks as good as it feels.
Launch Posts
Starting at $1,500
6 fully designed, ready-to-publish posts for your opening week — graphics, captions, and a posting schedule included.
Website Design
Starting at $4,000
4–6 page Squarespace site with menu, story, hours, and contact. Mobile-friendly, easy for you to manage, and built to convert.
Seasonal Campaign
Starting at $1,500
Promotional materials for a holiday push, new menu launch, or event — print, digital, and social ready.
Not sure what you need? Let's talk it through. There's no pressure — just a conversation.
If you're interested in working with me, complete the form with a few details about your project. I'll review your message and get back to you within 48 hours.
Get In Touch
logo design
visual identity
menu design
product packaging
interior planning, design & styling
billboard marketing
zamboni wrap
branded swag
Minneapolis
“Branding and marketing are often the first interaction people have with your business — Kate creates original, quality content that ensures it's a great one.
She's insightful, receptive, and genuinely good people."
Abby & Mike Rakun